Advanced Typography: Final Compilation and Reflection
23/8/2021 - 22/11/2021 / Week 1 - Week 14
ALICIA TENG YI LING / 0345159 / BDCM
Advanced Typography
Final Compilation and Reflection
INSTRUCTIONS & FULL BLOG POSTS
Task 1: Exercises - Typographic Systems and Type & Play
Task 2:
Key Artwork and Collateral
SUBMISSIONS
Task 01: Exercise 01 - Typographic Systems
28/03/2022 / Week 01-02
Hours spent:
Exercise 1 - 33 hours
Exercise 2 - Part 1: 22 hours
Exercise 2 - Part 2: 9 hours
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Fig 1.1 Final Axial System - PNG (08/04/2022) |
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Fig 1.2 Final Radial System - PNG (08/04/2022) |
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Fig 1.3 Final Dilatational System - PNG (08/04/2022) |
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Fig 1.4 Final Random System - PNG (08/04/2022) |
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Fig 1.5 Final Grid System - PNG (08/04/2022) |
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Fig 1.6 Final Modular System - PNG (08/04/2022) |
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Fig 1.7 Final Transitional System - PNG (08/04/2022) |
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Fig 1.8 Final Bilateral System - PNG (08/04/2022) |
Fig 1.9 Final Typographic Systems Outcome - PDF (08/04/2022)
Fig 1.10 Final Typographic Systems Outcome with Grids (08/04/2022)
Task 01: Exercise 02 - Type and Play
Part 1 - Finding Type
04/04/2022 / Week 02 - Week 04
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2.1 Original Image - Peony Flowers (20/04/2022) |
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Fig 2.2 Original Extracted Letterforms compared to Final Type Design - PNG (20/04/2022) |
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Fig 2.3 Refining Letterforms Process (20/04/2022) |
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Fig 2.4 Final Type Design - PNG (20/04/2022) |
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Fig 2.5 Letter N - PNG (20/04/2022) |
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Fig 2.6 Letter B - PNG (20/04/2022) |
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Fig 2.7 Letter V - PNG (20/04/2022) |
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Fig 2.8 Letter L - PNG (20/04/2022) |
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Fig 2.9 Type Showcase - PNG (20/04/2022) |
Fig 2.10 Final Type Design - PDF (20/04/2022)
Task 01: Exercise 02 - Type and Play
Part 2 - Type and Image
18/04/2022 / Week 04 - 06
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Fig 3.1 Original Image (03/05/2022) |
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Fig 3.2 Final Type and Image Version #1 - "Thirsty? Yes, Ah. Parched" - PNG (03/05/2022) |
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Fig 3.4 Final Type and Image - PDF (03/05/2022)
Task 02: Key Artwork and Collateral
25/04/2022 - 31/04/2022 / Week 05 -09
Hours spent
Task 2A: Key Artwork - 30 hours
Task 2B: Collateral - 17 hours
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Fig 4.1 Final Key Artwork Version #1 (Occupation: Skincare Brand Owner) - JPG (28/05/2022) |
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Fig 4.4 Final Simulated Poster (00/00/00) - JPG (28/05/2022)
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Fig 4.6 Final Business Card - JPG (28/05/2022) |
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Fig 4.7 Final Skincare Tonic Bottle - JPG (28/05/2022) |
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Fig 4.8 Final Skincare Tools - Guasha - JPG (28/05/2022) |
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Fig 4.9 Final Lotion Bottle - JPG (28/05/2022) |
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Fig 4.10 Flat Versions - JPG (28/05/2022) |
Fig 4.11 Final Compilation of Key Artwork, Poster & Collateral - PDF (28/05/2022)
Task 03: Type Exploration and Application
30/05/2022 - 27/06/2022 / Week 10 -14
Hours spent: 56 hours
About the project:
My intention was to explore and develop a custom pixel typeface that suits the aesthetic and story of the game I will develop in my UI/UX studies. It was created by testing with different PPI (Pixel per Inch) and is meant to be used as headers for game art and merchandise but also for dialogue and text in gameplay.
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Fig 5.1 "Hoshi" Final Type Design - JPEG (19/06/2022) |
Application #1 (MAIN): POSTER TITLE and GAME COVER - "LILY"
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Application #2: Game Dialogue and Gameplay
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Application #3: Game Merchandise (Keychains and Stickers)
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| Fig 5.11 Final Task 3 Compilation - PDF (26/06/2022) |
Access my font and all other images here:
REFLECTION
Experience
To sum it up, I felt that Advanced Typography had much more freedom and
creative thinking than Typography in a way. There were many opportunities to
explore and experiment with different layouts, systems, applications and we
even got to design a typeface. On the other hand, it was a lot of work. It
felt like I was working assignment after assignment with no breaks and it was
honestly tiring. The tasks that were most challenging for me were Task 2A and
2B and task 3. Task 2's GIF was such a pain because it just won't upload and I
can't figure out how to make it do so. I attribute it to the massive size
(2.12 GB). Apart from that, I loved creating a personal brand identity and
customizing it to an aesthetic that I love but have never used in my degree
yet. It was a very fun assignment.
The many experiences from this module taught me that type is not static or
boring like how I used to think it was, on the contrary, it helps to bring
life to pieces that require text. I hope I am able to carry forward my
learning and lessons from Advanced Typography into the works I will create in
the future as a designer.
Observations
I observed that type is incredibly important in creating first impressions, and creating
brand identity. Not only that, but it is more than just text. It is about
presenting graphical meaning in your work through your typeface, layout and
letterforms. Overall, Advanced Typography has definitely influenced me
to the point that I think seriously about the type I need to use in my other
modules and personal work.
Findings
I found that each assignment helped to develop a better understanding of
information hierarchy for me. Especially in Task 1 Typographic Systems, I
really enjoyed testing out placements and manipulating the white space. From
there on, in all my works I tried to organize the information well using point
size, placement, appropriate colours and white space. I can confidently say
that my typographical layouts are much better than they were in Typography
Semester 1. I'm happy that I went from being someone that dreaded Typography
to being able to genuinely want to learn and explore type on my own.
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