INTERCULTURAL DESIGN: TASK 01
WEEK 01 - WEEK 03 (03/01/2022 - 21/03/2022)
Alicia Teng Yi Ling / 0345159 / bdcm
Intercultural Design
Task 01: Proposal
LECTURES
Week 01 (03/01/2022)
In the first class, Mr. Asrizal, Miss Jinchi, Mr. Vinod and Miss Aniss briefed us on the module. Following this, project 01 was introduced to us. It is a group project with the general theme of "purpose". It is not restricted to any type of culture (it may be national, regional, gender-related, social class and many more).
Dr. Charles Netnography Lecture
Next, Dr. Charles presented a lecture regarding Netnography.
Netnography is a specific type of qualitative social media research. Basically an ethnography study but taken from the internet.
"A type of online or internet, ethnography; Netnography provides a guideline for the adaptation of participant-observation procedures to the contingencies of online community & culture that manifests through computer-mediated communications." - (Kozinets, 2010).
Key points of Ethnographic Experiences:
- First-hand experience
- Participatory
- Face-to-face
- On-site
- Observational
- Physically there and able to participate
In a nutshell,
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Fig 1.1.1 Netnography Nutshell (03/01/2022) |
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Fig 1.1.2 Netnographic Approach (03/01/2022) |
It takes in the methods of ethnography and it is a way to systematically arrange your assumptions, perspective, and findings.
Methodology
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Fig1.1.3 Methodology (03/01/2022) |
Which approach do you intend to use?
Inductive: An assumption made then it gets proven by collecting information.
Deductive: Start working from scratch with no initial understanding, then discover and confirm your theory by collecting data then only confirm the assumption made
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Fig 1.1.4 How A Researcher Can Get A Response (03/01/2022) |
Types of data (Archive, Elicited, Fieldnotes)
- Archive: Other researcher's information
- Elicited: Worked with researchers for the information
- Fieldnotes: Self-research and notes
Ethics Code:
- Identify: Explain who we are and why we are doing this
- Permission: Ask for permission if we want to do certain things
- Consult: Talk to lecturers to get a second opinion
- Consent: Ask for consent from the participants
- Citation: Credit and cite the sources from online
Week 02 (10/01/2022)
Miss Jinchi Lecture - Culture and Us
What is Culture?
The obvious parts of culture are: Foods, celebrations, festivals, art forms and many more. However, what we know of most cultures are only what we can see. Like an iceberg, there are deeper, unseen parts.
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Fig 1.2.1 Example of asking in a discussion group (10/01/2022) |
"If the culture of a society was the iceberg, then there are some aspects visible above the water, but there is a larger portion hidden beneath the surface." - Edward T. Hall (1976)
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Fig 1.2.2 Iceberg Metaphor Details (10/01/2022) |
"The external, or conscious, part of a culture is what we can see and is the tip of the iceberg includes behaviours and some beliefs. The internal, or subconscious, part of the culture is below the surface of a society and includes some beliefs and the values and thought patterns that underlie behaviour." - Hall (1976)
Culture refers to the cumulative deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, concepts of the universe, & material objects & possessions acquired by a group of individuals in the course of generations through individual & group striving.
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| Figure 1.2.3 The cores of a Culture (10/01/2022) |
Layers of Culture
- National Level: Associated with the nation as a whole.
- Regional Level: Associated with ethnic, linguistic, or religious differences that exist within a nation.
- Gender Level: Associated with gender differences.
- Generational Level: Associated with the differences between generations.
- Social Class Level: Associated with educational opportunities & differences in occupation.
- Corporate Level: Associated with particular culture of an organisation. Applicable to employed individuals.
INSTRUCTIONS
Week 01 (03/01/2022 - 09/01/2022)
Grouping Session
After the first lecture, we were to create our group using the excel
sheet provided. Soon, I became a part of a group named "Gamer Gamer Gals
and One Guys". Our group members are as follows:
- Diane Lim (group leader)
- Adeline Wong
- Adena Tan
- Alicia Teng
- Min Feng
We decided to have our first group meeting on Wednesday (05/01/2022) and it was hosted on Microsoft Teams. We decided beforehand that it would be better for us to come up with some ideas for our topic to allow our discussions to be more in depth as everyone is better prepared.
Fig 2.1 Group 13 Meeting Minutes (05/01/2022)
Fig 2.2 Information Collected for Meeting (07/01/2022)
To start off, we laid out some ground rules and then started sharing our thoughts on the suggested topics. Individually, we all took a few
minutes to think about which cultures we would like to do and then discussed them with the group. From there, we would vote on the ones we like and the majority wins.
After our discussion, we've come to a few options of culture to choose
from:
- Gaming Culture
- Japanese/Harajuku Culture
- Collecting Culture
- Animation Culture
- TikTok Culture
After voting, we decided that we will choose gaming culture with
the majority of four votes from the group members.
Week 02 (10/01/2022 - 16/01/2022)
From Friday (Week 01) until Wednesday (Week 02), I did some research in the subtopics of what is Gamer/Online personas, types of them, why people might decide to have them and concerns/negative impacts of them.
My Research
Fig 3.1 My Research regarding Gaming (12/01/2022)
Following this, we had a group meeting at 2 PM.
Fig 3.2 Week 02 Meeting Minutes (12/01/2022)
Fig 3.3 Meeting Minutes (18/01/2022)
During this meeting, we started off by discussing our research and sharing interesting things we discovered. Then, we started creating our proposal presentation slides and during this time we started talking about possible outputs.
Final Proposal Submission
Fig 4.1 YouTube Presentation (19/01/2022)
Fig 4.2 Final Proposal - Safe Haven; Expression (19/01/2022)
FEEDBACK
Week 01 (07/01/2022, Friday)
- Think about what is the best way to highlight the culture within the gaming culture
- How or why do people play games?
- What kind of project would encapsulate gaming culture?
- Does it provide an outlet for people who like to collect or do they enjoy the thrill of collecting items in games rather than in real life?
Week 02 (14/01/2022, Friday)
- Don't make questions too specific, generalise them by combining (e.g. 4 and 5)
- Ask a combination of while gaming provides a safe haven to consumers, what is the best way to capture the essence of the idea of safe haven in artwork
- Ask questions in relation to how we are connecting safe haven to gaming culture to our output
- Questions to ask ourselves:
- What are we trying to express with our project output? What is the reason?
- Are we creating awareness or warning people about potentially harmful safe havens, that is why we must create a rationale
- We have a big idea currently, but it's not really going somewhere
- Create a game book or art book capturing a game persona, which will in turn capture our own game persona
- For a safe haven to express ourselves. View at a subjective way of how people exercise their rights with gaming
- Re-imagine if we were game characters, what form would you take?
- Use Jumanji as a study
REFLECTION
I think that my group and I had a great start to this project. The
culture we ended up focusing on is gaming which I'm quite happy about as I
enjoy playing them and I would like to perhaps work in something related
to the game industry in the future. Personally, I consider gaming to be a
great safe haven and a place to unwind so I look forward to seeing how we
are going to portray that or the negatives of an online safe haven.
Overall, I am glad that we all have similar views on what we would like
to create but at the same time there is so much ideas and creativity going
around, I am very excited to see how it will turn out.
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